Post by account_disabled on Dec 2, 2023 3:50:10 GMT
However, a great content strategy requires more thought beforehand, mainly: What is the goal of this content (why are we creating it)? What is the goal of the business (how do we make money)? What problem does it need to solve for consumers (what is the audience intent)? After a deep dive into audience needs and the competitive landscape, it addresses the question: How do we build something that meets (and exceeds) user intent, while also meeting our business goals and being better than anything else? Let’s look at these considerations in a real-life content strategy example.
These examples clearly differentiate between simply building a landing page and writing Phone Number List copy versus coming up with creative ways to meet audience intent and business goals. Content Strategy Example: Content vs. Lifestyle The company in this case is currently purely transactional. Setting (briefly): Audience: Year-old women, usually moms. Audience Demand Intent: Discover smart and innovative ways to be great and live a great life on a budget. Content goal: Expand the current purely transactional brand into a lifestyle brand through a broad, multi-dimensional content plan.
Business Goal: Sell products online. The company's previous attempts at content have failed (its main rivals have made similar attempts). No one reads their blogs and hasty attempts to post content are more or less crickets. companies trying to make their voices heard when no one is expecting them to speak. A brand that posts random content without a clear voice, authoritative experts or influencers is unlikely to win. From a viewer's perspective, it raises more questions than advocacy: Why is this content here.
These examples clearly differentiate between simply building a landing page and writing Phone Number List copy versus coming up with creative ways to meet audience intent and business goals. Content Strategy Example: Content vs. Lifestyle The company in this case is currently purely transactional. Setting (briefly): Audience: Year-old women, usually moms. Audience Demand Intent: Discover smart and innovative ways to be great and live a great life on a budget. Content goal: Expand the current purely transactional brand into a lifestyle brand through a broad, multi-dimensional content plan.
Business Goal: Sell products online. The company's previous attempts at content have failed (its main rivals have made similar attempts). No one reads their blogs and hasty attempts to post content are more or less crickets. companies trying to make their voices heard when no one is expecting them to speak. A brand that posts random content without a clear voice, authoritative experts or influencers is unlikely to win. From a viewer's perspective, it raises more questions than advocacy: Why is this content here.