Post by account_disabled on Jan 10, 2024 8:05:12 GMT
Building brand awareness and customer relations The more times a customer meets our brand, the greater the chance that he will trust us. And it's a long way from trust to sales. In times when within 10 minutes we can check several dozen stores offering the same or similar products, it is the strength of the brand that will allow us not to compete on price alone. If, for example, we solve a person's problem 5 times, there is a good chance that they will subconsciously want to repay the favor in some way. In this way, we create relationships with a potential or current customer. This is the real power of content marketing. A company blog will help you build brand awareness, trust in the company and customer relations. 4. Building your expert status I have already written about building authority in the eyes of Google. It is worth knowing that we must build the same status in the eyes of our recipients.
If a company has written 100 articles on a given field, you can assume that they know it inside out. This is especially important in the case of various types of services. This does not mean, however, that in the case of e-commerce, expert status is not important. If we write 100 articles Email List about grilled dishes, the customer may assume that we will not offer him just any grill. He will recognize that we know what we sell, and we gain trust. A company blog will create an image of you or your company as an industry expert. 5. A blog can directly generate sales for your business A well-optimized article can sell. After reading our content, someone can immediately go to the product/category/offer page to make a transaction. However, you must remember that some articles will sell more (e.g. pan ranking) and others will sell less (e.g. how to prepare a fried egg in a pan).
However, I would be lying if I said that the blog would immediately generate huge sales. The conversion percentage will be significantly lower than, for example, traffic directed directly to the offer subpage. 6. Transactional phrases are more difficult to rank If you are just starting your business and do not have much money for SEO, typical guide phrases (e.g. how to do x) may be the only ones you will be able to position for. They are usually much less competitive than those that directly generate sales (e.g. "running shoes"). I hope I have convinced you that it is worth investing in your own company blog. Approach to blogging - 3 features of a blog and this channel of reaching customers. I would like to tell you now how to approach the topic. I will mention the most common mistakes and issues that are often overlooked.
If a company has written 100 articles on a given field, you can assume that they know it inside out. This is especially important in the case of various types of services. This does not mean, however, that in the case of e-commerce, expert status is not important. If we write 100 articles Email List about grilled dishes, the customer may assume that we will not offer him just any grill. He will recognize that we know what we sell, and we gain trust. A company blog will create an image of you or your company as an industry expert. 5. A blog can directly generate sales for your business A well-optimized article can sell. After reading our content, someone can immediately go to the product/category/offer page to make a transaction. However, you must remember that some articles will sell more (e.g. pan ranking) and others will sell less (e.g. how to prepare a fried egg in a pan).
However, I would be lying if I said that the blog would immediately generate huge sales. The conversion percentage will be significantly lower than, for example, traffic directed directly to the offer subpage. 6. Transactional phrases are more difficult to rank If you are just starting your business and do not have much money for SEO, typical guide phrases (e.g. how to do x) may be the only ones you will be able to position for. They are usually much less competitive than those that directly generate sales (e.g. "running shoes"). I hope I have convinced you that it is worth investing in your own company blog. Approach to blogging - 3 features of a blog and this channel of reaching customers. I would like to tell you now how to approach the topic. I will mention the most common mistakes and issues that are often overlooked.